Gifted, host of our Luxury Network, surveyed its members to compile a report on the top luxury travel trends emerging for the coming year. The results are in! The Luxe Report, as it’s called, offers a fascinating look at the priorities driving 2024 travel decisions, including the places around the world that are at the top of families’ bucket lists. (Spoiler alert: It’s not surprising Italy, It remains the most requested destination for our customers, and came in first place again).
With the value of time – and the importance of how we spend it and with whom we spend it – now a focal point for many, Virtuoso travel advisors report that their clients are more interested than ever in fulfilling their travel aspirations. Despite inflation and global turmoil, they are still insatiably curious and willing to pay for new experiences. More than half of the advisors surveyed expect travel demand and spending per trip to increase in 2024.
The Luxe report identified five key trends that highlight how high-end travelers can establish their influence in the travel industry for 2024.
Luxury family travel trends for 2024
Although many still find comfort in their former favourites, other experienced travelers are moving away from the usual European options and branching out to exotic locales and less-explored regions. Driven by the desire to visit a place dreamed of during the pandemic, an under-the-radar location recommended by an advisor, or even the ambition to be “first” at a destination, luxury travelers are fascinated by the unexplored. The cultural richness of re-emerging travel hotspots, e.g Japan And Icelandoffering unique and exciting paths for those seeking to break away from the norm.
The party continues
Post-pandemic travel has seen many postponed celebrations, and the celebrations continue with celebration travel making the list of top trends and drivers for 2024. It’s no surprise that travelers are sharing life’s most important moments with family – traveling with immediate family tops the list of trends and multi-generational travel follows closely behind. Whether celebrating an important event or just spending quality time together, travel remains an essential part of connecting with your loved ones.
Honor the Earth
The extreme weather has shaped the traveler who is keenly aware of the fragility of the world and longs to honor its greatness. Virtuoso consultants say their clients push geographic boundaries to view nature in its original form for fear it will be diminished or inaccessible. Greece, Morocco And Hawaii It is also top of mind for travelers who want to support the economy of destinations recently affected by disasters while respecting their recovery.
Small ships, big potential
With a preference for less crowded and more intimate settings, small ship cruises are increasingly popular with new and experienced cruisers alike. Upscale travelers looking for a more authentic experience prefer river cruises for the casual atmosphere, proximity to major cities, and extensive itineraries. Popular routes include the Danube River, Mekong River, and the Nile River. Adventure cruises have also become popular due to the prevailing interest in them Alaska and increasing accessibility Antarcticathe leading adventure destination of 2024. Private yacht charters are an emerging category for small groups of friends or families who prefer to customize their marine activities.
Ongoing restrictions, frustrating shortages and turbulent air travel have increased demand for personalized travel made easy. From exclusive use experiences – private jets, yachts and villas – to half-day bookings in hotels to ensure they have accommodations that suit their needs, today’s traveler achieves maximum comfort. Their desire to leave nothing to chance serves as a growing incentive to use a professional travel consultant to simplify bookings and enhance the overall experience.
enduring popularity, Italy It remains a global favorite destination, whether for families or honeymooners. But it’s not just back-to-basics for luxury travelers. Croatia And Portugal They are the new favorite European places for those looking to avoid the crowds Italy And Greece. One of the last countries to open its borders to the outside world, JapanWith its sophisticated culture and sought-after cuisine, it tops the list of emerging destinations. Travelers are also rediscovering Southeast Asia Thailand And Vietnam On the must-watch list for many in 2024. Given the growing interest in what’s to come Paris OlympicsIn addition to its status as a favorite destination among food lovers and art connoisseurs, France It climbed into the top five in three categories, including family travel. Adventure seekers are drawn to the magic of the northern lights and the region’s pristine splendor Norway, Iceland, Alaska And Antarctica.
The most important travel directions
Top emerging destinations
Best global destinations
the most important cities
Best family travel destinations
Best adventure destinations
Best honeymoon destinations
Top cruise itineraries
The most important aspects of sustainable tourism
- Wildlife Conservation/Interaction
- Avoid overly touristy destinations
- Giving back/supporting local communities
- Book with companies that employ local people
- Preserving the land/environment
Top travel motivations
- – The excitement of discovering new destinations
- Celebrating a milestone
- Deletion of Wanderlist® sites/experiences
- Spend time with loved ones
- Rest and relaxation
Editor’s Note: Alice Marshall Public Relations provided content and images for this post.